- Increase brand recall. 80% of people who receive an impact from an external digital screen remember the message, so it is a most effective format if what you want is to stay with you.
- It is new and modern. Digital signage is a spectacular format that is still perceived as something new, even though it has been with us for years. Therefore, it is a fantastic tool for brands that seek to stand out from the competition by being at the fore, being up-to-date and daring with everything.
- Take advantage of synergies at the point of sale. As marketers know, not all purchasing decisions are rational and many of them are made at the last minute. For this reason, influencing the consumer at the point of sale can be key to making them choose our brand. And thanks to dynamic digital advertising at the point of sale, we can reach you right at the critical moment of the decision.
- Get attention. Compared with conventional outdoor advertising, digital signage has the virtue of entering through the eyes, surprising the user and making them stay with us. People spend up to 60% more time looking at a digital screen than a conventional support.
- Improves the user experience at the point of sale. What better way to be entertained in a queue than by looking at interactive content? Digital signage can create unique experiences and make the user associate positive memories with the brand and the establishment.
- It is interactive. One of the key advantages of digital signage over conventional signage is that it allows the user to establish a dialogue with his (potential) client. This not only increases engagement and memory, but it can provide us with very valuable information on how users relate to the brand.
- Allows integration with social networks and mobile devices. Digital signage, geolocation and mobiles are made for each other. If you encourage users to interact with your digital posters through their mobiles and publish the result on social networks, you will be taking advantage of a spectacular source of publicity
- The contents can be modified in real time and adapted to different audiences and situations. Traditional outdoor advertising does not leave much room for maneuver, since generally X spaces are contracted for a certain time and the message cannot be modified. In contrast, with digital signage, the advertiser has the power to modify content in real time. For example, you can show screens with constantly updated information, or content that changes according to the time of day. And of course, this option allows you to react quickly and adapt your message to optimize the content based on the results.
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