{"id":1,"date":"2019-10-19T11:16:07","date_gmt":"2019-10-19T11:16:07","guid":{"rendered":"http:\/\/minicards.es\/home\/?p=1"},"modified":"2020-11-18T07:42:30","modified_gmt":"2020-11-18T07:42:30","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/minicards.es\/index.php\/2019\/10\/19\/hello-world\/","title":{"rendered":"Minicards Madrid & Valencia"},"content":{"rendered":"\n
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Who: <\/strong>Rub\u00e9n Martin Barriga <\/p>\n\n\n\n

What: <\/strong>Minicards Valencia and Madrid \ud83c\uddea\ud83c\uddf8<\/p>\n\n\n\n

Part of the Minicards network since:<\/strong> 2009<\/p>\n\n\n\n

Number of employees: <\/strong>10 working for his company GrupoDream <\/a> <\/p>\n\n\n\n

Exploits also: <\/strong>Minicards desk maps<\/p>\n\n\n\n

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1. What was your biggest lightbulb moment or insight concerning Minicards?<\/strong>
\u201cMinicards is a strong, simple product. That realization came mainly during the economic crisis, when I noticed that our revenues hardly decreased. In Spain the only sector that suffered the least from this crisis was the tourism industry. That has given me even more confidence in the product and has always inspired me to continue with Minicards Spain<\/a>. In addition to the cards, we also distribute the desk maps<\/a> in hotels in Madrid. With a circulation of 600.000, we are the largest operator in the city. That\u2019s a great achievement.\u201d

2. What is your biggest challenge right now?
<\/strong>\u201cIn fact, I always want to keep growing; in customers and in distribution points. That motivates me constantly. But I would also love to add a few institutional clients to our portfolio of advertisers, such as the Prado Museum and the Reina Sofia Museum. Such advertisers are good for our brand and because of the high number of visitors, many tickets are submitted. Which works well for such a measurable product as Minicards of course.\u201d<\/p>\n\n\n\n

 3. What\u2019s big food for thought for the future?<\/strong>
\u201cWe are exploring whether it is profitable to place digital screens in hotel lobbies<\/a>, so we can offer a wider portfolio and increase our impact. And minor detail: there is a demand from our advertisers for such screens, so we feel we have to respond on that.\u201d  

4. What\u2019s the most wonderful or remarkable thing that ever happend at your business?<\/strong>
\u201dMultiple things! For example, our Minicards have been on Spanish television several times. Also the fact that Minicards are known all over the world. Many of our customers already knew about Minicards, because they saw our product abroad. And last but not least: we have a fanatic collector of Minicards regularly asking us to send him the latest versions. Amazing, right?\u201d

5.<\/strong> What\u2019s your biggest lesson about the Minicards business?<\/strong>
\u201dKeep on going and never give up: that\u2019s what it takes to run my business. And even more important: always go for quality and advertisers that really benefit tourists.\u201d <\/p>\n\n\n\n

 Do you want to get in contact with Minicards Madrid of Valencia? Send an email to: <\/em><\/strong>madrid@minicards.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Who: Rub\u00e9n Martin Barriga What: Minicards Valencia and Madrid \ud83c\uddea\ud83c\uddf8 Part of the Minicards network since: 2009 Number of employees: 10 working for his company GrupoDream Exploits also: Minicards desk maps 1. What was your biggest lightbulb moment or insight concerning Minicards?\u201cMinicards is a strong, simple product. That realization came mainly during the economic crisis, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/posts\/1"}],"collection":[{"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":3,"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":406,"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/posts\/1\/revisions\/406"}],"wp:attachment":[{"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minicards.es\/index.php\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}